iSelect unveils new brand positioning to help Australians with everyday tasks #Business [Video]

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Australian insurance firm iSelect has unveiled a new brand campaign which states its intention to allow Australians to live life to the fullest without the burden of everyday issues.The new positioning, which is called ‘All Over It’ and created by creative agency The Royals, wants to...

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Australian insurance firm iSelect has unveiled a new brand campaign which states its intention to allow Australians to live life to the fullest without the burden of everyday issues.

The new positioning, which is called ‘All Over It’ and created by creative …

According to iSelect, it aims to do this by adding more product categories and providing its customers with great experiences on its platforms.

“Our research shows that the mental load of life admin has become too heavy a burden for many Australians,” said Kirsten Craven, group executive for Marketing at iSelect.