Isobel launches new £6M campaign for Healthspan – Marketing Communication News #Marketing @MondoPlayer [Video]

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Creative agency isobel launched a new advertising and creative campaign for Healthspan, leading online vitamin and supplement supplier, two years after they last appeared on TV in 2017. There is an assumption among consumers that supplements are all the same, that turmeric is simply just...

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Creative agency isobel launched a new advertising and creative campaign for Healthspan, leading online vitamin and supplement supplier, two years after they last appeared on TV in 2017.

There is an assumption among consumers that supplements are all the same, that turmeric is simply just turmeric. Perception is that whatever vitamins, minerals or supplements you buy, they are essentially …