ITB Berlin 2018, which took place last week, hosted 10,000 businesses from 186 countries and regions who showcased their products and services to more than 110,000 trade visitors.
Meanwhile, the event’s line-up of keynotes, presentations and panel discussions gave blue-chip giants and agile startups alike the chance to share their insights and experience with an attentive and engaged audience. Here are some of the highlights:
Airbnb explains its new categories
Airbnb’s global influence on the travel and hospitality was an underlying theme in many of the conversations taking place across ITB Berlin. Nathan Blecharczyk, Airbnb’s co-founder and chief strategy officer, was a keynote speaker for the ITB Marketing & Distribution Day.
He explained the addition of four new Airbnb accommodation categories – vacation home, bed and breakfast, unique and boutique – and how this will help it get towards its stated aim of one billion guest nights, per annum, by
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