If you were asked to pick a case study of a forward-thinking retailer, TK Maxx likely wouldn’t make many people’s lists.
The Massachusetts-based company’s proudly old-fashioned approach to fashion sees shoppers rifling through the racks of thousands of unorganised clothes to nab a bargain. There’s no delivery, no online store and you’ll be lucky to spot two of the same item next to one another.
It’s the big-business equivalent of a car boot sale. Yet the way industry expert Peter Wilson tells it, they’re far smarter than most shoppers give them credit for.
“It’s like a treasure hunt,” he enthuses. “You go in there thinking, ‘If I don’t buy that now it’ll be gone soon’ because they turn the stock around so quickly. They have a belief in that process. Just think about the number of times you go into a
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit