Late last week, Google announced ARCore, a new software development kit for running augmented reality on Android smartphones. To inspire developers’ projects, the launch included a handful of experiments that illustrate ARCore’s capabilities. Invisible Highway, created by digital agency and production company Jam3, puts an AR spin in remote control cars, and adding a dose of Canadian whimsy along the way.
“What makes this project interesting is the intersection of physical space and virtual worlds and seeing the interplay between your actions in a digital space,” said Michael Dobell, Jam3’s head of production. “Invisible Highway is very much about shared play.”
Inspired by Jam3’s home base of Toronto, Invisible Highway allows users to create a misty mountainside AR road for a modified Adafruit DIY car kit to traverse on flat ground. Users draw a path on their smartphone, the program builds it into an AR scene, and the
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