| 6 hours ago
How do you get audiences interested in a new film without pumping out trailer after trailer? If you don’t, they might not know about the film. But if you do, you’ll likely give away more and more of the film’s detail, leaving little to the imagination, and ultimately make audiences less likely to actually go to the theater.
This gorgeous new short film, Nexus: 2036, is over six minutes long and serves as the perfect way to establish the atmosphere and tone of the next Blade Runner installment. While Warner Brothers is certainly using trailers to entice the audience, this short, which stars Jared Leto and introduces his character in Blade Runner 2049, takes a franchise that has been dormant for the past 30 years and fills in some of the gaps between the two films.
This spot, from Ridley Scott’s content
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