John Lewis opts for surprising new direction with its Christmas ad #SMM #DigitalMarketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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It’s hard to over-estimate the importance of the John Lewis ad in the Christmas calendar. At a time when ads tend to be much maligned, it is anticipated by media and the public alike to an almost feverish degree. For many, the spot marks the start of the Christmas countdown, and, now over...

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It’s hard to over-estimate the importance of the John Lewis ad in the Christmas calendar. At a time when ads tend to be much maligned, it is anticipated by media and the public alike to an almost feverish degree.

For many, the spot marks the start of the Christmas countdown, and, now over a decade after …