Johnnie Walker launches $15m campaign to stay top of the whisky market in Australia #Business [Video]

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Johnnie Walker is looking to reinforce the brand’s number one position in the Scotch whisky market with its biggest marketing campaign in a decade.Diageo Australia is investing $15m in a new proposition, ‘The Next Step’, which builds on the brand’s iconic "Keep Walking"...

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Johnnie Walker is looking to reinforce the brand’s number one position in the Scotch whisky market with its biggest marketing campaign in a decade.

Diageo Australia is investing $15m in a new proposition, ‘The Next Step’, which builds on the brand’s iconic ‘Keep Walking’ platform and will run nationally for 18 months.

Adam Ballesty, marketing and innovation director at …

“We’re going to remind people why they love Johnnie Walker, and why no matter what stage they’re at on their journey, Johnnie Walker is right there with them,” said Ballasty.