Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study] #SocialMedia @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in the third quarter, at least according to a new report from WPP’s Kantar Media. Spending on display ads rose...

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Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S. down 2.9 percent in the third quarter, at least according to a new report from WPP’s Kantar Media.

Spending on display ads rose 10.1 percent from January to September …