Keep Going No Matter What Is The Mantra of New Bridgestone MEA Campaign from Serviceplan Middle East – Marketing Communication News [Video]

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After winning the business in January 2019, Serviceplan Group Middle East have created their first major campaign for Bridgestone MEA. 

The impetus of the campaign, titled ‘Keep Going No Matter What’, was to create brand affinity for Bridgestone MEA. Three different Bridgestone tyres are featured in the campaign; the Potenza, Turanza and Dueler: the Turanza (city tyre) and Dueler (4×4 off-roading tyre) are used in 2 films shot …

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