Key Trends in Marketing: Thought Leadership (Whitepaper Included) #SocialMediaMarketing #Marketing @MondoPlayer [Video]

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Far too many business executives dismiss thought leadership as a buzzword. Yet, thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience. In this...

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Far too many business executives dismiss thought leadership as a buzzword. Yet, thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience. In this “content is king” marketplace, the internet is overflowing with content. But today’s B2B decision-makers are more astute than ever and are adept at separating fluff from substance.

With increased competition, companies need to sharpen their message to stand out …