With a new school year on the horizon and several reality and competition shows airing, last week saw a slight increase in the amount advertisers spent to place new ads on national broadcasts. A total of 580 advertisers spent just under $80 million on such placement, according to Kantar Media. That was up from $78 million the week prior and was good for a little over 10 percent of the almost $774 million advertisers spent on national broadcast placement overall.
Reality and competition shows accounted for roughly 25 percent of the spending on new ad placement. For a third consecutive week, advertisers devoted more to placing new ads on NBC’s America’s Got Talent than any other program, spending over $3.5 million, according to Kantar Media.
Kohl’s and Yoplait tied for the top spot, spending nearly $2.7 million on new ad placement for the week.
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