Kraft unveils ranch dressing rebranded as 'frosting' to encourage kids to eat their vegetables #Marketing #SMM @MondoPlayer [Video]

Cristian WorthingtonCristian Worthington Twitter, FeedToPost

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The icing on the SALAD! Kraft unveils ranch dressing rebranded as "frosting" to encourage kids to eat their vegetablesKraft unveiled Salad "Frosting" this week, marketing it primarily to busy parentsIt"s a rebranded version of the same ranch that comes in Kraft regular bottlesThe tube packaging...

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The icing on the SALAD! Kraft unveils ranch dressing rebranded as ‘frosting’ to encourage kids to eat their vegetables

  • Kraft unveiled Salad ‘Frosting’ this week, marketing it primarily to busy parents
  • It’s a rebranded version of the same ranch that comes in Kraft regular bottles
  • The tube packaging allows kids drizzle the creamy condiment as if …

Kraft unveiled Salad 'Frosting' this week - a cheeky attempt to make kids eat their vegetables

The limited edition product features the same thick, creamy condiment that comes in Kraft's regular bottles, but its tube packaging allows kids drizzle ranch as if it were icing

Kraft released a goofy promotional video featuring a stereotypical suburban mom who says that the ingredients in Salad 'Frosting' include Kraft Ranch Dressing and 'deception'

The mom insists that Salad 'Frosting' will become every parent's favorite lie to tell their kids

Kraft also launched a campaign inviting moms and dads to share their 'best parent lie'