Lagardère Sports Germany and LED ad company ADI have partnered to help deliver region-specific virtual perimeter ad boards around Bundesliga football grounds.
The technology will enable broadcasters to attach relevant ads to stadium hoardings by integrating with Supponor’s virtual advertising augmented reality platform.
The companies are deep into trials with the technology that look to tailor perimeter ads to …like how Accenture has promised to do for Netflix on the product placement front.
The technology has officially been tested in three rounds of
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