Jesus, Ganesha, Buddha, Aphrodite, Moses and even L. Ron Hubbard make an appearance in an ad for Lamb by Meat and Livestock Australia (MLA).
The campaign features gods, goddesses and prophets from different faiths and beliefs coming together to share a BBQ lamb meal, positioning lamb as the meat more people can eat.
The ad is the latest instalment in the long-running ‘We Love Our Lamb’ brand platform, which aims to promote the meat at key times during the year, including Spring time.
Andrew Howie, group marketing manager at MLA, said, “Since the late 1980’s Lamb has proved itself as the meat that brings people together. More recently under the banner of ‘You Never Lamb Alone’ we have continued to push
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