Lessons from VidCon: How brands, startups, and marketers can reach Gen Z [Video]

Cristian WorthingtonFeedToPost

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Last week, we attended our first VidCon, a convention for creators and fans of online video. The conference, founded in 2010, now hosts 25,000+ attendees yearly in Anaheim and is considered one of the premiere destinations for brands to reach the Gen Z demographic. In our three days at VidCon,...

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Last week, we attended our first VidCon, a convention for creators and fans of online video. The conference, founded in 2010, now hosts 25,000+ attendees yearly in Anaheim and is considered one of the premiere destinations for brands to reach the Gen Z demographic.

In our three days at VidCon, we spent time with dozens of brands in the convention’s giant Expo Hall and listened …