Free-range chicken company Lilydale has encouraged Australians to ‘live the free-range’ lifestyle by getting outdoors and living a balanced life.
Created by M&C Saatchi, the 45-second brand campaign shows people swimming, hiking, running, sitting around a campfire and having a water fight – and a quick glimpse of a chicken roasting over a fire.
“Find out what we have always known, that the great outdoors is really really great,” the ad concludes.
Research conducted by McCrindle Research found on average Australians spend 91% of their weeks indoors.
Responding to the findings, Lilydale wanted to encourage Australians to ‘live the free-range’ life and get outdoors more.
Yash Gandhi, head of marketing at Lilydale, said in a statement: “Joining the free-range is more than a campaign line or a product choice, it’s a state of mind. Activating and encouraging that philosophy in a meaningful way has the potential to drive positive and lasting
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