Looking beyond the bridge of awards [Video]

Cristian WorthingtonFeedToPost

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In 2013, the Cannes Titanium Lion went to a campaign called Bridge of Life. In fact, the campaign won 37 awards around the world.So it was a success, at least as far as awards went.And that’s pretty much the only metric advertising measures anything by.But was it a success by any other...

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In 2013, the Cannes Titanium Lion went to a campaign called Bridge of Life. In fact, the campaign won 37 awards around the world.

So it was a success, at least as far as awards went.

And that’s pretty much the only metric advertising measures anything by.

But was it a success by any other metric, …