Most people new to SEO are looking for a silver bullet — that one magical tactic that solves all of their problems. The bad news is that it doesn’t exist. The good news is that there are many tactics that, while not magical, are relatively simple to execute and offer a high return on investment.
We all want to get the most out of the time, effort and money we invest into SEO, and today I’m going to help you do exactly that by identifying low-hanging fruit — the SEO tasks you’ve probably overlooked or simply haven’t updated in a long time. These are simple tasks that, once properly executed, can have a significant positive impact on your organic traffic.
1. Revise URL structure
Once upon a time, a flat URL structure was preferred from an SEO perspective, but just as most of us today don’t think the world is
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