Lucozade Sport 'puts money where its mouth is' with Women's World Cup campaign #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

To see the original post and the Video, click here

As Lucozade Sport launches its World Cup campaign with the England Lionesses team, The Drum caught up with head of marketing Claire Keaveny on how the sports drink is capitalising on its public sports program, tapping into culturally relevant moments and making its brand more sustainable.As the...

Watch/Read More

As Lucozade Sport launches its World Cup campaign with the England Lionesses team, The Drum caught up with head of marketing Claire Keaveny on how the sports drink is capitalising on its public sports program, tapping into culturally relevant moments and making its brand more sustainable.

As the “official sports drinks and hydration partner” of England’s women’s and men’s senior team, the brand’s sees the upcoming …