Company founders might be more likely to employ the services of a business coach than a master magician to help them with their pitch, but according to one prominent ‘illusionist’, that could be a mistake.
In a recent talk at Google HQ, constructor of the New York Times crossword and ‘magic consultant’ David Kwong explained how some of the key principles magicians use every day can help you persuade business partners, investors and staff to see your point of view.
Kwong is an illusionist who lends his advice to movie producers on the inner workings of the magic scene for films like Now You See Me. He explains that while the best magic tricks look absolutely effortless, just like a good pitch or persuasive argument, they succeed because of preparation.
“It’s not smoke and mirrors, it’s not dancing ladies, it’s forethought and anticipating, it’s planning. I operate in the space
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