Majority of franchisees now believe social media effectiveness outweighs traditional ads #SMM @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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May 14, 2014Franchise restaurant operators consider social media reviews and search engine rankings more important than traditional advertising and promotions and more than two-thirds (69 percent) are confident in their ability to manage their online activities, according to survey results...

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Franchise restaurant operators consider social media reviews and search engine rankings more important than traditional advertising and promotions and more than two-thirds (69 percent) are confident in their ability to manage their online activities, according to survey results announced this week by GE Capital, Franchise Finance.

According to a news release, 56 percent of survey respondents …