Making, drinking arak a source of national pride in Lebanon #Marketing @MondoPlayer [Video]

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TAANAYEL, Lebanon — Every part of Lebanon’s national drink, arak, is infused with tradition — from distilling the aniseed-tinged liquor to the ritual of mixing it at the table, when the transparent liquid suddenly turns milky white as water is added.Arak is a staple of big...

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TAANAYEL, Lebanon — Every part of Lebanon’s national drink, arak, is infused with tradition — from distilling the aniseed-tinged liquor to the ritual of mixing it at the table, when the transparent liquid suddenly turns milky white as water is added.

Arak is a staple of big Sunday meals. With a sweet taste and high alcohol …