Management Theory Review: Marketing Management Subject Update [Video]

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Marketing Management Revision Article Series

2019

10 Principles of Modern Marketing

Research Highlight April 03, 2019  Reading Time: 19 min
Ann Lewnes and Kevin Lane Keller

  • Technology Is Just the First Step

Technology has changed everything. Fundamentally, it allows for new ways to create customer experiences, new mediums to connect with customers and other constituents, and trillions of data points to …