Manulife has launched three films created by JWT Manila as part of the insurance company and financial services provider’s 110th anniversary campaign, which aims to resonate with people using stories of how a Manulife plan can help them achieve their dreams.
The first film, called ‘Ring’ showcases Manulife’s Affluence Gold, where taking a life-changing trip can be a reality. It features a planner like Matthew, an affordable one-time investment meant being able to take that trip of a lifetime with his girlfriend and take their relationship to the next level.
The second film, called ‘Rockstar’, showcases Manulife’s Education Builder, which shows that a prestigious education for children is never impossible. It features a girl finally achieving her dream of going to university and making her parents proud.
The third film, called ‘Ride’, showcases Manulife’s Affluence Builder Plus, which aims to show people that they can live
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