Many Marketers Are Measuring ROI Wrong [Video]

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Only 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle,
according to a report out today from LinkedIn.

When marketers try to measure return on investment (ROI) too quickly, they’re not actually measuring ROI.

That’s the key takeaway from a new study by LinkedIn of 4,000 …

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