B2B companies are in trouble.
New customers can’t tell you and your competition apart. It’s a component the vast majority of B2B companies struggle with. Then, to magnify the problem, the vast majority of B2B companies have little to no reviews.
If you’re a B2B company, that’s devastating, here’s why.
You’re an expert, your customers are not.
Well, that’s pretty obvious.
Why would they need you if they were the experts? They clearly wouldn’t, they’d solve their problem themselves. Here’s why this is such a serious problem.
Customers can’t evaluate your B2B company
They’re not experts.
Most of the time they’re not even remotely familiar with your company’s area of expertise.
This lack of expertise makes them vulnerable.
Customers are smart, they know they’re likely to get fleeced if they make the wrong choice. So they try to hedge their bets. They focus on…
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