Market Force study shows companies wield social media influence #SocialMediaMarketing @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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Social media posts by businesses influence consumers’ buying decisions as much as their friends’ posts do, according to a new study from Market Force Information. The study found that 81 percent of U.S. consumers are influenced by their friends’ social media posts, while a...

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Social media posts by businesses influence consumers’ buying decisions as much as their friends’ posts do, according to a new study from Market Force Information. The study found that 81 percent of U.S. consumers are influenced by their friends’ social media posts, while a comparable 78 percent are influenced by vendors’ posts, suggesting that company-driven social …