Marketers are willing to play Russian Roulette at the FIFA World Cup this summer #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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In less than 100 days, the world’s biggest sporting event kicks off in Russia.Reaching over 3.2 billion television viewers, the quadrennial FIFA World Cup has consistently held off the Olympic Games and Tour De France as the most watched live sporting event on the planet.So it’s no...

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In less than 100 days, the world’s biggest sporting event kicks off in Russia.

Reaching over 3.2 billion television viewers, the quadrennial FIFA World Cup has consistently held off the Olympic Games and Tour De France as the most watched live sporting event on the planet.

So it’s no surprise that since its very inception in …

Our research across the region shows the FIFA World Cup as the clear winner for football fan attention in all markets surveyed.

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