I recently sat down with Joe Pulizzi, Founder and CEO of Content Marketing Institute. We discussed his new book Killing Marketing, which is essentially about making marketing a profit center. Don’t believe me? Read on or watch my video conversation with Joe below.
What is Killing Marketing About
Joe co-authored this book with Robert Rose, Chief Strategy Officer at Content Marketing Institute. The rumor is that Joe and Robert Rose are out to “kill marketing” as we know it. In their new book, they discuss the future of marketing as a profit center, which is why they chose a provocative title. Let’s face it — most marketers don’t think that way.
The book is about how to build a loyal audience and a business model to launch new revenue lines never thought of before. Rather than traditional, interruptive marketing, you can learn the needs of your
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