Marketing Lessons from Pantone's “Glowing, Glowing, Gone” Campaign #Sales @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

If you want proof that brands can emerge from a PR misstep in a meaningful way, look no further than Pantone.

Pantone is a widely-used design platform that offers a unique color matching system to help designers identify and match colors to create consistency across branding.

As a leader in this space, Pantone best known for its …