The Halal cosmetics market is forecast to be worth $58.4bn by 2025, and it is younger Muslim consumers driving this growth, according to new research published by Credence.
This will come as no surprise to Shelina Janmohamed, vice-president of Islamic branding agency Ogilvy Noor, who describes this savvy, affluent, demographic of Muslim millennials as ‘Generation M’ in her recent book. The latest issue of The Drum investigated this change-making group which is all too often overlooked by the world’s biggest brands.
“Generation M is a particular segment within the wider global Muslim population. One key defining characteristic is that they believe faith and modernity go hand in hand. They don’t see any contradiction between the two, in fact they’re complementary; their faith makes the world a better place,” Janmohamed told The Drum.
According to research conducted by Ogilvy Noor, over 90% of Muslims said that their religion affects their consumption
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit