How Retailers Manipulate Sight, Smell, and Sound to Trigger Purchase Behavior in Consumers — Customer Experience [Video]

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When it comes to creating a high-converting physical retail store or pop-up shop, there’s a lot that small businesses can learn from the big-name retail brands. Not only is every aspect of the consumer experience mapped out and created with a great deal of thought and attention, much of it is rigorously researched,…

Marketing Predictions 2020: Avails and Clutter [Video]

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We have gotten used to seeing new and exciting things when it comes to the digital space. It seems like every day there is a new product, a new way
to use an old product or one that died due to irrelevance. The digital space is a place that has made some people incredibly rich and also a place
where other people have lost a lot of money testing out that “one idea” that never broke through the clutter of other products.