Creating momentum: YoungShand’s creative directors on ideas that move the needle [Video]

Auto CuratedMarketing Strategies, Marketing Videos

This year, YoungShand has made a name for itself delivering emotionally-charged behavior-changing campaigns for a number of not-for-profit clients, including Quitline, Blind and Low Vision NZ, and the New Zealand Blood Service. Erin McKenzie sits down with the agency’s creative directors Scott Maddox and Anne Boothroyd to hear about the thinking behind each campaign and how the agency hopes to make all clients stand out from the crowd.

Boys + Girls firmly sets out to entertain [Video]

Auto CuratedMarketing, Marketing Videos

Creative ad agency Boys + Girls has announced that it has a new advertising and brand-building philosophy embodied in the mantra of ‘Entertain or die!’ A decade after opening its doors, the partners at Ireland’s biggest independently-owned agency asked themselves the question: “What’s next?” Answer: producing entertaining ads that engage … Read More