Marketing vs. advertising: What’s the difference? [Video]

Auto CuratedMarketing, Marketing Videos

January 7th, 2020 min read

Marketing vs advertising: What’s the difference?

Advertising involves a company paying to get its message in front of a target audience. Marketingis much broader: It includes all aspects of advertising, but also the research needed to serve those ads properly, to price those goods and services competitively, and to monitor the efficacy of all related …