A South Korean startup is only hiring people aged over 55 [Video]

Cristian WorthingtonFeedToPost, Marketing

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To see the original post and the Video, click here Elderly South Korean women practice TaeKwonDo on February 9, 2006 in Incheon, South Korea. Chung Sung-Jun/Getty Images A startup in South Korea is making headlines for only hiring staff that are aged 55 years and over. Channel NewsAsia reports the…

Why the Proof of Performance Is at the Center of Marketing at Mars [Video]

Cristian WorthingtonFeedToPost, Marketing

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To see the original post and the Video, click here | 22 hours ago As brands’ call for transparency nears a crescendo, Mars global CMO Andrew Clarke is looking for something even more tangible—evidence. For Clarke, as the media and marketing landscape becomes increasing crowded with messaging, having that proof…

Early performance results from Google’s update to close variants [Video]

Cristian WorthingtonFeedToPost, Marketing

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To see the original post and the Video, click here Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s “Mad Scientists of Paid Search” session at SMX Advanced, I presented the…