Ask anyone in the retail industry what the first words are that come to their mind when they think of Nordstrom, and they’ll immediately tell you “customer service.” Making your brand synonymous with a catch-all phrase that’s too often simply thrown around in retail doesn’t happen overnight. In fact, its taken the…
Preview Las Vegas 2020 | Las Vegas Review-Journal [Video]
Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority, hints at new branding slogan for Las Vegas,
which will no longer be “What happens here, stays here.” The new slogan will be unveiled Sunday Jan. 19 during the Grammy’s.
13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More) — Conversion Rate Optimization [Video]
These are the most common cognitive biases preventing you from selling to more customers. Step-by-step guide to using cognitive biases to your own advantage.
Kindred Agency Employs The Talents Of Actor Vinnie Jones To Showcase The New SsangYong Korando – Marketing Communication News [Video]
Kindred Agency launches a new film entitled ‘Straight Talking’ to help Korean car brand SsangYong promote their new mainstream petrol SUV.
11 Easy Content Marketing Ideas You Can Put Into Action Today — Content Marketing [Video]
If you’re running your own online store, then you know that having a blog is critically important for generating traffic to your store. A blog significantly improves search rankings and gives you a chance to connect with more customers. But what if you’re not an amazing writer? And what if you don’t know what to…
Lewis Hamilton races drones in Vodafone 5G campaign – Marketing Communication News [Video]
Vodafone UK is demonstrating the potential power of 5G with a socially-led campaign featuring the brand’s newest 5G ambassador, Lewis Hamilton.
6 Ways to Improve Customer Loyalty with AI [Video]
Loyal customers are the best ambassadors for your brand, and technology can help deliver a superior CX. Here’s how to increase customer loyalty with AI.
How to do Conversion Rate Optimization (CRO) On Shopify? [Video]
What is Conversion Rate Optimization (CRO)? If you have sent an email campaign and did A/B split testing, that’s CRO. This is where testing ideas and theor
2016 Content Marketing Awards- Project of the Year [Video]
The Content Marketing Awards are presented by the Content Marketing Institute to recognize and award the best content marketing projects,…
Direct to Consumer vs Wholesale: Customer Experience Over Competition [Video]
Going direct to consumer (DTC) feels like building a bridge to consumers, while burning down older ones with third-party retailers or wholesalers. But it doesn’t have to. When brands are transparent about these five topics with their retail partners, everybody wins.