MaRS redefines ‘innovation’ in first campaign #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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“Innovation” is a buzzword MaRS Discovery District is looking to reclaim by sharing the real-life impact its startups are having in people’s lives.

It does this in its first mass campaign, leading with a spot that highlights things like a home caregiver app, energy efficient green technology and a digital headset for the vision impaired, juxtaposing …