#MatzahChallenge Puts Social Media Twist On Passover #SMM #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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NEW YORK (CBSNewYork) — With Passover beginning a sundown tonight, Jews across the world will be sitting down with friends and family for seder dinners – and this year a social media hashtag is helping feed those in need at the same time. Many will be taking the “Matzah...

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NEW YORK (CBSNewYork) — With Passover beginning a sundown tonight, Jews across the world will be sitting down with friends and family for seder dinners – and this year a social media hashtag is helping feed those in need at the same time.

Many will be taking the “Matzah Challenge.”

Boxes of matzah have been flying off the shelves at the Kosher Marketplace on the Upper West Side of Manhattan.

“We go …

And what has also changed is the clientele, CBS2’s Valerie Castro reported. It’s not just adults preparing for Passover, it’s kids who are shopping and getting ready to eat plenty of matzah.

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