It is a new thing still, but it’s growing in frequency and impact.
Invading your personal space, or ‘interactive advertising’ as you might more prosaically refer to it, is on the rise. A recent example has seen McDonald’s do something that would, ten years ago, have been seen as both undoable and perhaps even a little intrusive.
And this kind of marketing is not going to go away. Whereas it used to be about disruption in advertising (TV, billboards, etc.), it was all about ‘inbound’ and ‘permission marketing’ for a while on social. McDonald’s latest campaign makes us believe that disruption is very much on the way back.
So what’s the deal?
McDonald’s, by virtue of its huge success, needs to push the envelope on social media. Sure, it could spend billions on advertising, but it won’t make people buy more of their stuff. The brand is now in
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