Measuring the Impact of Social Media Campaigns [Video]

Auto CuratedMarketing Strategies, Marketing Videos

Marketing programs that successfully integrate paid, owned and earned media amplify your impact exponentially. But this media mix also produces unique campaign measurement challenges. Hear from Tom Hoehn, Director, Interactive & Web Marketing at Eastman Kodak and Michael Duffy, Global Director of Digital Marketing at Bank of America Merrill Lynch …

Watch/Read More