Kieran O’Neill might be a fashion entrepreneur, but he grew up hating clothes shopping. “I was a normal guy, I wanted to dress well,” says the 30-year-old from Winchester. “But I found the overall experience of buying clothes pretty frustrating.” O’Neill decided the problem was worth solving. In 2012, he founded Thread, a startup that would bring together stylists with algorithms to suggest clothes that customers might actually want. The company won a place on Silicon Valley’s prestigious Y Combinator seed accelerator program, and Thread subsequently raised a total of $16.32m (£12.8m) in venture capital.
Here’s how it works: users give Thread information about their preferred brands, looks, budget and sizes. In return, they receive a weekly page of recommendations – edited by a human stylist – which improves over time as the computer learns the nuances of the client’s tastes. See something you like? A couple of clicks and
How to Automate Video Content Marketing in Under 1 Hour
5 Easy Video Lessons +
Bonus Free Toolkit