Meet Reebok’s First Plant-Based Running Shoe – Adweek [Video]

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In developing its newest shoe, Reebok tried to answer one tough question: How can it create a high-performance running shoe using only natural, sustainable materials?

To find the right ingredients for the new Reebok Forever Floatride Grow, the athletic brand’s innovation team tested dozens of unconventional materials, from fruits and mushrooms to all kinds of vegetables.

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