Meet Rover: The Chatbot that Scaled CRO through Automation | Chief Financial Officer Synergy Space #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

Continuous experimentation and testing increases conversions at high growth and data-driven organizations. Scaling a conversion rate optimization (CRO) program requires not only building a long-term testing roadmap but also building a culture of experimentation involving multiple teams and stakeholders across the company. As the scope of CRO projects increases, so does the difficulty of management and …