mellohome CEO Chris Heller: The Amazon effect is taking over mortgage lending | 2018-09-13 #Sales @MondoPlayer [Video]

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CEO of mellohome Chris Heller kicked off HousingWire’s engage.marketing conference with a keynote on disruption in the mortgage and real estate industry.Heller told the crowd of over 100 that disruption is not about “doing more better,” it’s about “doing things...

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CEO of mellohome Chris Heller kicked off HousingWire’s engage.marketing conference with a keynote on disruption in the mortgage and real estate industry.

Heller told the crowd of over 100 that disruption is not about “doing more better,” it’s about “doing things different.”

According to him, there are three factors that have flipped the mortgage and real estate industries inside out and upside down.

  • New business models
  • Economic pressures
  • Convergence of real estate and mortgage business

Together, these …