Metro Newspaper turns captcha into an anti-fake news tool – Marketing Communication News #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

Fake news has become a major issue worldwide. It’s capable of driving nations’ political paths and influencing elections.

And to help fight this phenomenon, Brazilian agency Artplan and Metro Newspaper turned to technology.

We all know captcha, that tool designed to check if you are a robot. But, at Metro’s website, it was redesigned. Instead of selecting …