Michelin promotes road safety through the eyes of children #Sales @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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Michelin has launched a campaign titled #SafeWithMICHELIN in a bid to reinforce its efforts to champion safety on the road for families, and proper knowledge on tire safety, selection and maintenance. The campaign is digitally-led and will be running across various social platforms until May...

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Michelin has launched a campaign titled #SafeWithMICHELIN in a bid to reinforce its efforts to champion safety on the road for families, and proper knowledge on tire safety, selection and maintenance.

The campaign is digitally-led and will be running across …

The creative and social agency behind the campaign is Vocanic Malaysia, under Group M Malaysia, with the media and production agencies being Havas Media and Outpost Production respectively.

According to Leong Weng Kin, account lead for Vocanic on Michelin, the campaign looks to showcase the importance of an integrated marketing effort for a global brand, but at the same time executed with a local flair for individual markets.

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