Mini Means Power campaign challenges gender stereotypes [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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A Mini dealership in Lodz, Poland, is seeking to upend gender stereotypes in a bid to attract men to the brand.The dealership has brought in American Football League coach Craig Parkinson to front a moody ‘Mini Means Power’ campaign.Devised by Serviceplan Poland and its in-house...

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A Mini dealership in Lodz, Poland, is seeking to upend gender stereotypes in a bid to attract men to the brand.

The dealership has brought in American Football League coach Craig Parkinson to front a moody ‘Mini Means Power’ campaign.

Devised by Serviceplan Poland and its in-house media content division Media Ready the brand will seek to reverse decades of association with female …

Filmed in black and white with a voiceover supplied by Parkinson, who describes the vehicle with qualities of confidence, power, respect and responsibility, the spot will appear online and in cinemas.