Minister says Woolies was not authorised to use the word 'Anzac' in failed campaign #SMM @MondoPlayer [Video]

Cristian WorthingtonFeedToPost, MediaVidi Twitter

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The Minister for Veterans’ Affairs has slammed Woolworths’ disastrous Anzac-themed advertising campaign, saying the supermarket giant did not even have permission to use the word “Anzac” in its marketing.Senator Michael Ronaldson said he contacted Woolworths last night...

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The Minister for Veterans’ Affairs has slammed Woolworths’ disastrous Anzac-themed advertising campaign, saying the supermarket giant did not even have permission to use the word “Anzac” in its marketing.

Senator Michael Ronaldson said he contacted Woolworths last night demanding they remove the page.

“The Australian community quite rightly expects that the word ‘Anzac’ is not trivialised …

A Woolworths advertisement for the "Fresh in Our Memories" website. (Supplied)

Another of Woolworths' advertisements for the site. (Supplied)