Minute Maid campaign celebrates slightly imperfect family moments with new brand campaign #Sales @MondoPlayer [Video]

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Family moments often look perfect in pictures on social media, but everyone knows family dynamics are decidedly imperfect. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how they may not always be Instagram-ready.To...

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Family moments often look perfect in pictures on social media, but everyone knows family dynamics are decidedly imperfect. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how they may not always be Instagram-ready.

To launch the new campaign, ‘This is Good,’ Minute Maid partnered with Edison Research to commission …

The survey found that 94% percent of parents who post pictures or videos of their family on social media admit to posing or staging at least one of them. They also found that more than four-in-five parents who post pictures or videos of their family on social media admit they avoided posting on social media because something embarrassing was in the background, while 80% of parents have avoided posting on social media because their house looked messy. Also, 43% of parents who use social media agree they only post flattering photos or videos of their family on social media