More Singaporean and Malaysian brands rally to defend the Rendang dish #Marketing @MondoPlayer [Video]

Sandra GiffinFeedToPost, Sandra Giffin Twitter

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The drama surrounding the crispy chicken Rendang comment made by a MasterChef UK judge has intensified  seeing more brands jumping on board the newsjacking bandwagon. On Wednesday, A+M reported on quick thinking Malaysian brands KFC and TGV Cinemas making snarky jabs at the recent...

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The drama surrounding the crispy chicken Rendang comment made by a MasterChef UK judge has intensified seeing more brands jumping on board the newsjacking bandwagon.

On Wednesday, A+M reported on quick thinking Malaysian brands KFC and TGV Cinemas making snarky jabs at the recent #Rendangate drama. This followed after a MasterChef UK contestant was eliminated for her because the skin on chicken Rendang dish was not crispy, comments which he has since …

Not only did the incident unite netizens from countries across Southeast Asia, where the Rendang dish is widely available, brands across the region, and more widely seen from neighbouring country Singapore, also joined hands in mocking the Rendang comment. From chicken joints, to government agencies, here are the jabs which caught our eye.

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